Exploring Strategy, Text and Cases, 12th Edition

Գրքի շապիկի երեսը
Pearson UK, 2019 - 837 էջ
Exploring Strategy, 12th edition, by Whittington, Regnér, Angwin, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handlesbanken, Glastonbury and the Indian Premier League. New to this edition: The 12th edition of Exploring Strategy has been comprehensively updated to help you: Understand clearly the key concepts and tools of strategic management; Explore hot topics, including business models, corporate governance, innovation and entrepreneurship; Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business.--
 

Բովանդակություն

International strategy
Entrepreneurship and innovation
Mergers acquisitions and alliances
Commentary on Part II Strategic choices
Evaluating strategies
References
Strategy development processes
Organising and strategy

Industry and sector analysis
Resources and capabilities analysis
References
Stakeholders and governance
References
History and culture
References
Commentary on Part I The strategy lenses
How does Facebook make strategy?
Strategic choices
Corporate strategy
Summary
References
Leadership and strategic change
References
The practice of strategy
References
Commentary on Part III Strategy in action
Grand strategies in vision
Glossary
Name index
General index
Acknowledgements

Common terms and phrases

Բիբլիոգրաֆիական տվյալներ