Principles of General Management: The Art and Science of Getting Results Across Organizational BoundariesYale University Press, 01 հնվ, 2007 թ. - 488 էջ In 1958, Bible scholar Morton Smith announced the discovery of a sensational manuscript, a second-century letter written by St. Clement of Alexandria, who quotes an unknown, longer version of the Gospel of Mark. When Smith published the letter in 1973, he set off a firestorm of controversy that has raged ever since. Is the text authentic, or a hoax? Is Smith's interpretation correct? Did Jesus really practice magic, or homosexuality? And if the letter is a forgery, why? Through close examination of the discovered manuscript's text, Peter Jeffery unravels the answers to the mystery and tells the tragic tale of an estranged Episcopalian priest who forged an ancient gospel and fooled many of the best biblical scholars of his time. Jeffery shows convincingly that Smith's Secret Gospel is steeped in anachronisms and that its construction was influenced by Oscar Wilde's Salome, twentieth-century misunderstandings of early Christian liturgy, and Smith's personal struggles with Christian sexual morality. |
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1 | |
The General Management Process Planning | 61 |
Analytical Concepts for the General Manager | 191 |
General Managers Taking Action | 287 |
In Summation | 375 |
Notes | 435 |
Bibliography | 439 |
449 | |
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achieve action agers analysis and/or annual plan approach assess board of directors budget business plan business units capital structure cash flow cash flow statements Chapter company’s compete competitive competitors corporate cost create customers debt decisions described determine division economies effective effort employees ensure environment equity evaluate executive Exhibit expenses factors firm firm’s Fixed Assets forecast Fortune 500 free cash flow functional future goals growth rate identified impact implementation important improvement income statement industry integration issues JL Inc labor leader learning manager’s measures ment operations organization organization’s organizational PepsiCo percent performance positions potential problems profit center projects relationships residual income responsibility return on investment revenues role share price share repurchase shareholders situation skills strategic business units strategic management strategic planning strong success tion understand VIGNETTE workers workforce