For every ten dollar bill you plan on spending for hard coal, $2.50 of it can be saved by buying Genuine Gas Coke. Same number of heat units, too. Think it over! GAS COMPANY, Pearl and Ottawa Sts. — 63 — GASWATERHEATER No prize is offered for Just think-30 gallons of hot water GAS COMPANY, Cor. Ottawa and Pearl Sts. Be good to yourself A saving of over twenty-five per cent on your fuel bill isn't to be sneezed at-is it? That's what Genuine Gas Coke does for you. The best fuel on earth for furnaces. GAS COMPANY, Pearl and Ottawa Sts. OUTSIDE LIGHTING. A successful outdoor Gas Arc has made possibilities for considerable outdoor and window lighting which has heretofore been left almost entirely with the electric people. In the past most gas companies who installed outside lamps in front of a place of business placed the lamp in the entryway, no provision being made to protect the gas from freezing. In some cases a connection was made from a drop inside the building and a three-eighth pipe run to the outside where the lamp was hung. Sometimes a drip was placed on the three-eighth run, but, in most cases even this was not done, and in severe winter weather the lamp would be out of commission to the disgust of both the customer and the gas company. With the above installation you lighted only the entryway and not the windows, and the customer was obliged to light his windows with either gas or electricity the same as before. Where an outside gas arc lamp is used to light windows it gives a better opportunity to secure the lighting of the store on the inside. Ofttimes the rate is such that if the customer is obliged to light his windows with electricity it is difficult to secure his inside lighting. Within the last year a great many gas companies have been experimenting and have demonstrated beyond the possibility of a doubt that the average window, if not to deep, can be better lighted for less money with outside gas arcs than by any other means. By this I mean that the initial cost of the gas equipment will not be any gretaer than the initial cost of the electric wiring, sockets, etc., and the cost of operating the lamps on the same number of burning hours will show a saving of from 40% to 60%. On a window 20 ft. wide three outside gas arcs will throw more of a better light in the window than 50-16 c. p. incandescents, besides throwing a brilliant light on the front of the store, lighting the sidewalk to the curb and making a light attraction that is noticeable up and down the street for a considerable distance. Considered from the advertiser's standpoint, both for the consumer and the gas company, a row of outside gas arcs which illuminate the windows and the entire front brilliantly is the cheapest good advertising that I know of. It distinguishes his store from the other fellow's, because he not only has more light in his window than the other fellow, but has the additional light on the outside, and for less money. An outside gas arc, if properly maintained and adjusted, will burn from dusk until ten-thirty, which is an average of four hours per night for the entire year (365 days), or, a consumption of 2,000 ft. of gas per month (which is equal to that of the average gas range), and is mighty good business, as the gas company gets the benefit of some of the advertising. In this city we have what we call a turn on and off service which we give the outside arc customer without charge, and at a slight expense to us we have the assurance that the lamps are "working while we sleep" and that the average consumption per lamp per year will be 24,000 ft. of gas. The effectiveness of the idea increases in proportion to the number of lamps that are hung in succession, for instance: two arcs hung in front of a man's store more than double the effectiveness of one, and ten or twenty-five in proportion. The Detroit City Gas Company has recently made a unique installation of outside lighting which, I believe, is the first in the country. They have extended a line of pipe along the entire block in which the gas office is situated (John R. to Wilcox Street) and have installed 29 outside gas arcs, which displace all the window lighting which has heretofore been done from the inside. This installation not only lights the windows better than they were lighted heretofore, but lights the sidewalk and front of the block so well that if you should shut your eyes and forget where you were when you opened them you would think you were on "Bright Broadway." INSTALLATION. Where only one or two outside lamps are to be installed in front of store or business place and three-eighth drop is found inside window with good supply, one-half inch pipe is attached to this, carried out through window and extended down to lamp with two forty-five degree ells. For this installation four three-sixteenth inch holes are drilled in top of lamp and a two by one and one-fourth reducing coupling is placed so as to come on outside of openings in top of lamp. From this reducer, one and one-fourth inch pipe, termed casing, is extended back within one inch of window sash, where a reducing tee is used with one-half branch looking up from which a return bend or (plain ell and street ell) is used to conduct heat from inside casing, and thus exclude water from rain storms, etc. The end of this reducing tee fits closely around one-half inch run. For three or more lamps a riser is run on outside of building, |