Kehoe's Administrative Role Extends to Coffee, Cream Kehoe defends the camps, noting he could not keep a coach like Driesel, or Claiborne without such an arrange ment (Driesell's earnings from salary, camp, television show and endorsements are estimated to be in the $100,000 range), Kehoe said that it also is good publicity for the school; all major universities do it. All major varsity coaches, plus the assistants in football and basketball, drive "courtesy cars.' In exchange, the auto dealerships get program advertis ing and season tickets. Kehoe says the practice is "good business" because, as of his last accounting, the cars trimmed expenses by $35,000 annually. Student fees represent $695,935 of the athletic department income, or a little less than 24 per cent for fiscal year survey 1974. Another NCAA showed that income from student fees at other major schools averaged about 12 per cent of their revenues. Each of Maryland's 23,198 students paid an annual athletic fee of $30, theoretically giving each student a ticket to all football and basketball games. basketball, In seatwith limited ing, about 9,500 tickets, according to Kehoe, are set aside for students and disbursed on a first-come, first-served basis. Student tickets not claimed 48 hours before a game are sold to the public. Kehoe wants the athletic fee raised because of inflation and the implementation of Title 9. Some Maryland sources predict any attempt to increase student fees will result in their abolition. Kehoe said elimination of student tickets and sale of tickets, game by game, was "too big a gamble." Although some students have frequently criticized the fees as a way of forcing them to subsidize a university business, the university senate backed student fees in a 1973 investigation of the athletic department. The 11-member investigating committee, of which both Kehoe and McKnight were members, concluded that student fees were acceptable. The committee also endorsed university scholarships, commenting that while selfsupport is desirable in principle, some university subsidizing was justified because sports provide an entertainment outlet for the entire university community. The university-funded. tuition-onl scholarships have been the backbone of the nonrevenue, or minor, sports. Tuition accounts for 25 per cent of a full grant-in-aid allowed by the NCAA for an in-state student and 48 per cent for an out-of-state student. According to Kehoe's figures, 77 of the 129 tuition-only need scholarships are held by out-of-state students. An in-state "full ride," in athletic dedepartment parlance, is worth $2,282, of which tuition is $560. An out-of-state full ride is $3,532, of which tuition is $1,710. Hopkins, the director of student aid and a onetime soccer and baseball coach, suggested coaches succeed in getting the scholarships because they are aggressive. "Under normal circumstances, we don't know if we're making an award to men or women," Hopkins said. "In the case of athletes, we are aware; there's no way not to be. Coaches (at Maryland) write a letter; they have his high school coach write a letter. "Anybody they want, they're going to do anything they can to get," he added. "Coaches are aggressive people: if there's 10 cents to be found, they'll find it." Whenever any other ACC team is on television or appearing in postseason zames, Maryland also is getting a share. The athletic front office is in no way set, Kehoe said. He is installing a computerized ticket system and has promoted Bob Wall from business manager to be his assistant in charge of facilities and booking outside events into Cole Field House. Wall is also is in charge of improving concessions at Cole. Concessions are run by the university's food service; the athletic department's share of profit was $48,533.76 in fiscal year 1974. In going after outside shows, Wall has discovered the impact of Capital Centre, an 18,787-seat arena that opened in December, 1973. Wall said that some promoters will not do business with him for fear that Capital Centre will retaliate by refusng to book the promoters' other acts. Kehoe said Cole Field House is not in competition with Capital Centre. He said he would like to book shows with a drawing capacity of about 8,000, which is generally considered the break-even point at Capital Centre. The athletic department also sells tickets to road games, administers NCAA events held at Maryland and or ganizes trips by fans to games. These activities appeared in the uni versity's financial report for 1974 as a $514,000 item entitled "Sports Promotion Revolving Fund." The $514,000 item appears in the financial repor under a section titled "Athletics-Suburban Trust Company." Kehoe explained that the money is neither revenue generated by his department nor expenses incurred by it. The department simply acts as a clearing house, he said. The department, of course, can earn money from it on short-term investments. The "Sports Promotion Revolving Fund" is not included in The Washington Post's total of $2.7 million reve nues and $3 million expenditures. Athletic department operating funds have been on deposit in two accounts, one of them the Suburban Trust Company account, since the Tatum days, at least. The rest of the department's operating funds are on deposit with the state treasurer. In 1973, a state legislative auditor's report found the Suburban Trust Co. account in technical violation of Maryland law since it did not have the approval of the state treasurer. It now does. Kehoe said his department's operat ing funds are in two accounts for convenience. The state treasury account, listed under self-supported activities in the university's financial report, includes salaries of department personnel, office expense, and the golf course. Its revenues include student fees, golf course and driving range receipts and a transfer of gate receipts from the Suburban Trust Co. account to balance the first account. The Suburban Trust Co. account is used to pay immediate expenses and bills, for trips and for officials. For instance, a game official is paid the night of the game from this fund, rather than waiting for a voucher to go through red tape. Part of the Suburban Trust Co. ac count is invested. The interest on the money in fiscal year 1974 was $33 315. Football Major Fiscal Problem in Maryland Athletics College athletic directors almost al- Football income was $833,605.80 The football deficit for the 1972 sea- Basketball, a loser at most schools, The basketball program was losing at least $1.7 million. From 1966 until "A sheer, total disaster" is how In the season before Claiborne's ar According to a 1956 study by The In fiscal year 1972, Roy Lester's Income increased by only $45,000 de- The loss for Maryland's football pro- Instead of cutting back and trying to "The solution," said Kehoe, "was not Of the $843,319 that football spent in According to the university's de- The 1975 detailed budget put Claiborne's salary at $36,227 with a total (Percentages do not add up to 100 because of rounding off) payroll for the head coach and his as Basketball is an easier program to In the pre-Driesell days, Cole Field In the old days. Cole had no floor seat. To some, it seemed that the court was situated on an oasis By installing Under Driesell, basketball income From $82.990 in fiscal year 1969 The 1969 basketball payroll for the For last season, Driesell's salary was Maryland, pent "0,000 recruiting Administration Golf course 6.0% Basketball Other men's sports 7.8% Women's Sports 1.8 % players in 1974, when it attempted to The Terrapins failed to sign any of When questioned. Kehoe said that The other athlete, 6-foot-8 Lawrence State Scholarships Aid Minor Sports Increased Student Fee Hinted to Offset Added Women's Expenses Sully Krouse, the Maryland wres- When all the pieces of revenue fit to- H. Palmer Hopkins, university direc The total expense for operating Jim Kehoe, university athletic direc- Kehoe opposes Title 9 anti-sex-bias Th university's board of regents re- At the time, Herbert Brown, new FENCING-Maryland's newest var- GOLF-Awards 7.7 of eight scholar- LACROSSE Maryland finished sec- SOCCER-Awards 6.53 of 19 schol- . SWIMMING-Awards 8.81 of 19 scholarships allowed by NCAA. A total of 21 players on aid, with four getting 75 per cent or more of a full scholarship. Listed for four in-state and nine out-of-state tuition-only scholarships. Receives $3,000 from M Club and $1,000 from MEF. Seven swimmers and divers hold on-campus jobs as lifeguards and two more receive roomonly workships. TENNIS-Awards 4.95 of eight scholarships allowed by NCAA (basketball star John Lucas, the No. 1 tennis player, does not count in the total of eight athletes who receive aid). Listed for three in-state and five out-of-state tuition-only scholarships. Receives $3,000 from M Club and $1,000 from MEF. Three tennis players are housed in Byrd Stadium. TRACK-Awards 20.25 of 23 scholarships allowed by NCAA. A total of 40 players on aid in three sports covered by track. Eight of the 40 receive 80 per cent or more of a full scholarship and another 15 athletes receive between 49 and 70 per cent. Listed for nine instate and 13 out-of-state tuition-only scholarships. Also receives $3,800 from M Club and $3,800 from MEF. Will receive two dormitory rooms (Four beds) in Ellicott Hall to be paid by athletic department in place of four workships which have been eliminated. One runner housed in Byrd Stadium and another in Ritchie Coliseum. WRESTLING-Awards 17.51 of 19 scholarships allowed by NCAA. Reason for being so near the limit is coach Krouse's contacts for on- and off-campus jobs. Total of 28 players on aid, 12 of whom receive 80 per cent or more. Listed for six in-state and 11 out-ofstate scholarships. Additionally receives $3,000 from M Club and $1,600 from MEF. Twenty wrestlers are housed in Ritchie Coliseum. Parts of Byrd Stadium and Ritchie Coliseum, the basketball arena before Cole Field House was built, house 5060 athletes, according to Kehoe. These : rooms are called fringe housing by the university; the only expense paid by the athletic department is their maintenance. At an average cost of $595 per athlete per academic year, this housing. saves the athletic department more than $30,000 a year. The university also is phasing out the "workships," or oncampus dormitory jobs, which Kehoe has called "the backbone of so-called minor sports." Kehoe asked for and was given $13,000 by the University in the spring of 1973 and another $26,000 in university funds for fiscal 1974 in place of the workships. No such cash arrangement exists now, Kehoe said. Kehoe keeps his nonrevenue-producing sports on rigid budgets. If a sport overspends one year, the money is taken out of its next year's budget. If the sport underspends, the difference may be used in future years. At least three coaches agree, however, that Kehoe has never turned them down on a reasonable request "He's told us that when the football program starts making big money we'll all get part of it," said swimming coach Bill Campbell. Under Bill Cobey, the former ath letic director, detailed books for each sport were not kept. Coaches merely presented the bill for payment. It was an era when a single clerk handled athletic department finances, using her check stubs as the accounting record.. Today, Kehoe says that he has not cut one men's "minor" sports budget in six years. The reason is more careful appropriation of money. For example, Kehoe said that intersectional trips have been eliminated and four trips to North Carolina's Tobacco Road reduced to two or one. In fiscal 1969, the last year of the Cobey regime, spending on non-revenue-producing men's sports totaled $142,499. In fiscal 1973 it was $182,280 and in fiscal 1974 it rose to $235,118. The university financial report listed the following fiscal year 1974 expenses for women's intercollegiate sports: salaries and fringe benefits $7,310; administration $1,238; basketball $3,993; field hockey $2,110; lacrosse $1,858; swimming $265; tennis $1,299; volleyball $1,785; track $1,998. Before the board of regents' order to implement Title 9 rules immediately, the university chancellor then, Charles E. Bishop, outlined the school's policy on women's athletics in a Feb. 15, 1974, letter to the Eastern Association for Intercollegiate Athletics for women: "The emphasis, clearly," concluded Bishop, "is on the development of the program and the quality of education offered to the individual participants. The awarding of scholarships for participants in women's athletics is not a goal of the program as established at the University of Maryland. "This position has been endorsed by both the director of athletics and the coordinator of women's athletics,, as well as the women's coaching staff." Budgets for fiscal 1976, which started July 1, call for $60,000 for women's athletics, double the 1975 figure, according to Kehoe. On Friday, Kehoe said expenditures on women's sports were $60,309.99 for fiscal year 1975. He said this figure was double what was budgeted. He said he expects women's sports expenditures for fiscal 1976 to exceed $100,000, even without what he called "adjustments" as a result of Title 9. If student fees are increased by $10 and the money used entirely for women's athletics, the program would have about $230,000, The student fee has been a source of controversy among some students, who claim they are being asked to subsidize a university business. One former student said it is no different than being charged a mandatory fee because some university official decided to make soft drinks available on demand throughout the campus. The fee entitles the student to a sea. son ticket for all athletic events, whether he wants it or not. For basketball, with limited seating capacity, tickets are distributed on a first-come, first-served basis. In 1973, an ad hoc committee of the university senate recommended keeping the student fee in athletics and also looked favorably on using university funds to assist athletes in the lesser sports. Driesel, Ciatoorne Salaries Only Base for Total Income .The salaries of all University of Maryland employees are printed in the university's "detailed budget." For some members of the athletic depart ment, however, this figure is merely base pay. There are summer camps in the state university's facilities for head coaches, courtesy cars for all head coaches and assistants in football and basketball, commissions for fund-raisers and a promotion man. For basketball coach Lefty Driesell, his summer camp-which grosses approximately $172,500 in three weekshelps increase his annual salary to about $100,000. Jim Kehoe, Maryland's athletic di rector, said that such fringe benefitsabove and beyond the standard bene fits such as insurance and a retirement fund-are the only means by which Maryland and other high-octane athletic programs can be successful. "I couldn't pay and wouldn't pay Driesell and (football coach Jerry) Claiborne any more than they're being paid salary wise because we are a state institution," Kehoe said. "We have chancellors, vice chancellors, deans and department heads, and obviously. there's a limit to what we can pay them (the coaches)." Kehoe predated that elimination of Many such fringe benefits are net Fringe benefits in athletics have State legislative auditors, in the biennial look at the university, have noted that summer camps and couresy cars are inconsistent with other iniversity policies, but have been told t is standard operating procedure M 'hletic departments across the land. Kehoe further justifies the fringe. enefits on grounds that his major sport coaches do not have tenure or job securЛy. "These men (Driesell and Claiborne) have to go out before hundreds of thousands of people and they've got to lay it on the line. If these men are not better they're going to get fired. When these men win, they're well taken care of, but when they lose, they're through; they're finished. Here a closer look at the fringe benefits available in the athletic department at College Park: SUMMER CAMPS-All Maryland coaches, according to the state legislature audit report, are allowed to run summer camps in university facili ties as part of their contracts. They pay the athletic department 10 per cent of gross receipts as a rental fee. Camps are operating this summer in five sports basketball, football, track, lacrosse and golf. Basketball is by far the largest and produced a majority of the $12,000-$15,000 rental fees Kehoe received last summer Kehoe esti mates the athletic department will receive between $20,000 and $25,000 in 10 per cent fees this summer. The basketball camp this year has 500 campers for each of three weekly Ressions. Each camper pays $115 per week. It is a boarding camp. with campers housed and fed in university facilities. Driesell will not discuss camp fi nances. But the following picture can be estimated: 500 campers times three weeks times $115 per week produces gross receipts of $172,500. That's $17,250 in rentals. Kehoe estimates that room and board is approximately $55 per week per camper. That totals $82,500. The only other expense is salaries for staff and counselors. A generous total for them is $25,000. Thus the rental fee, room-and board expenses and payroll come to $124,750, leaving Driesell a profit of approxi mately $47,750. Added to his $35,000 salary, this would give Driessell an income base of almost $83,000. He also has a television show, endorses prod ucts and has a restaurant bearing his name. The summer camp similarly brings assistant coach Dave Pritchett $6,000 above his published salary of $18,458 for fiscal year 1975. Driesell's camp is so popular that "I never worry about Lefty Drie- suits Football coach Jerry Claiborne, who will begin his fourth season in September, is only starting to reap the benefits of a successful program. Kehoe describes Claiborne's camp turnout as a handful last year. Now, after a second straight successful season, camp business is picking up. Not all coaches opt for camps, Swimming coach Bill Campbell could use the Cole Field House pool for a camp. Instead, he chooses to run a shop in Langley Park that sells swimming gear. He is in partnership with Bob Frailey, the American University athletic director. Beside giving him a vehicle by which to afford his coaches, Kehoe praises the camps as excellent public relations for the university. "I want to make it perfectly clear," 109 Football. Nine basketball players and 109 football players were on athletic grants-in-aids at the University of Maryland during the 1974-75 school year. The value of the scholarships exceeded $350,000. A full athletic grant-in-aid includes tuition, room, board, books, fees and laundry money. The value for an out-of-state student is $3,532; All for an in-state student $2,282. nine basketball players were from out of state last year, as were about three-fourths of the football players. Athletic director Jim Kehoe supplied the following totals for football and basketball grants-in-aid in recent years: Football, 113 for the 1971 season, 117 for the 1972 season, 108 for the 1973 season, 109 for the 1974 season and 111 for the upcoming season; Basketball, 10 for the 1971-72 season, 13 for the 1972-73 season, 9 for the 1973-74 season, 9 for the 1974-1975 season. said Kehoe, "I encourage-I want to use a word a bit stronger than thatmy coaches to have camps. I don't know of any outstanding coach who doesn't have a radio show, a television show and a summer camp. "These things are in the institution's best interest. It sells Maryland; it sells our program, and Lefty and Jerry bring in hundreds of youngsters who see our camps and have a good, posi tive experience." Kehoe charged that critics of this practice are envious of his coaches. "I think they're jealous of the Claibornes and Driesells," he said. COURTESY CARS-Local automobile dealers provide 23 courtesy cars to the athletic department. In return, the dealers get program advertising and a" couple" of season tickets. For Mary. land, the cars serve as a fringe benefit to the coach, as a considerable savings for Kehoe and as an aid in recruiting. Kehoe estimates that courtesy cars save his department about $50,000 a year, since he would pay the university motor pool 13 cents a mile for all cars used. Under the courtesy-car setup, coaches are allowed to charge the department 6 cents a mile for business use. The coaches pay all upkeep on the cars, as if they owned them. But the athletic department pays for the insurance and certain restoration costs when the vehicles are returned to the dealers. Kehoe requires detailed accounting on all business trips by car because of what he calls obvious reasons, a possi ble investigation by the NCAA or ACC concerning possible recruiting viola tions. Kehoe said he would fire a coach who violated NCAA rules by letting a recruit or current athlete use the car. In 1973, the state legislative auditor recommended that the courtesy car program be submitted to the Gover nor's Task Force on Fleet Management for "advice on (its) propriety." The task force found that the athletic department could continue cour tesy ears with the approval of the three-man State Fleet Review Board, with the following stipulations: the athletic department would pay insurance and maintenance, not use state tags on the cars and give the dealers a reasonable reimbursement. The adver tising and tickets were considered reasonable reimbursement, a task force spokesman said. Motor pool cars. Kehoe said, are not very useful in recruiting. "We're in competition with Notre Dame, Alabama, Tennessee, LSU and all those schools," said Kehoe. "When we need to bring in a prospect or go see as prospect and pick him up in a state car, we're getting hurt bad. Now there's nothing wrong with a state car, but they're just stripped-down fleet Fords or Chevies and no radio, no airconditioning, no nothing. "It's adequate transportation, wellmaintained, well-kept. But it is a fact of life it was not a brand-new shiny, modern, air-conditioned, radio-equip automobile that was used when the guy visited Kentucky and Alabama." COMMISSIONS-Both Tom Fields, the director of the Maryland Educa tional Foundation, and Russ Potts, the sports promotion director, are paid base salaries plus commissions. Fields is the fund-raiser for the taxexempt public charity that pays for athletic scholarships. With salary and commissions. he is expected to earn more than $60,000 this year. Potts handles promotions, advertis ing and radio-television. His salary of $16.695 was augmented by about $8,000 in commissions for advertising sold in game programs. |