International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European MarketsSpringer Science & Business Media, 29 մրտ, 2008 թ. - 370 էջ China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers into the top–league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a ‘passive’ role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing. |
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International Brand Management of Chinese Companies: Case Studies on the ... Sandra Bell Դիտել հնարավոր չէ - 2010 |
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Էջ 346 - ... Capital Corporation Limited (CICC) (1999), Choose to Have No Choice-. China's Accession to WTO, July 29. Chinese Academy of Social Sciences (CASS) (1999), The Research Report on China's Entry into WTO: The Analysis of the China's Industries, Social Sciences Documentation Publishing House (in Chinese).
Էջ 362 - Language and Visual Imagery: Issues of Corporate Identity in East Asia", Columbia Journal of World Business (invierno de 1995): 28-36.
Էջ 354 - Managerial Perceptions of the Adequacy of Export Incentive Programs: Implications for Export Lead Economic Development Policy', Journal of Business Research, 32 (2), 163-75. LAMPERT, S., and JAFFE, ED (1996). 'Country of Origin Effects on International Market Entry', Journal of Global Marketing, 10 (2), 27-52.
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Die Konkubinenwirtschaft: Warum westliche Unternehmen in China scheitern und ... Frank Sieren Դիտել հնարավոր չէ - 2008 |