How Customers Think: Essential Insights Into the Mind of the Market
Harvard Business Press, 2003 - 323 էջ
An intriguing look at how the mind, body, and environment interact to drive our buying decisions, this book opens the door to the next source of competitive advantage.
What people are saying - Write a review
We haven't found any reviews in the usual places.
actions activity actually advertising answers associations awareness become behavior believe better brain brand Business Cambridge chapter cognitive communication concepts connections conscious consensus map consider constructs consumers create creative cues cultures customers decisions describe develop effective emotions example existing experience explore express figure firm focus groups going Harvard human ideas identify images imagination important individual influence insights interactions interviews involving kinds knowledge language lives look managers marketers meaning memory mental metaphors methods mind mood occurs participants particular percent person picture play positive powerful present problem purchase qualities questions reason recall remember represent response retrieval reveal role sense share shows social specific stories suggests sumers survey things thinking thoughts and feelings tion unconscious understand University York