to the skillful angler-advantages that the best caster that ever "thumbed" a spool cannot well afford to overlook.

The use of the reel for night fishing work is an important feature for the angler who, though he may be ever so expert, is handicapped by his inability to see the bait for the South Bend Reel thumbs itself and makes night fishing a continuous enjoyment.

The Anti-Back-Lash feature of this reel, however, is not its only advantageous factor, nor is its use a necessity. The reel is made so that the Anti-Back-Lash device may, or may not be utilized. Simply turn the adjusting screw a half-turn and you have a reel of the ordinary type, an exceptionally high grade one; a masterpiece for free-running and wearing qualities and ease of operation; equal in every way to any high grade reel on the market.

Many skillful anglers, owners of various makes of high grade reels, prefer to use their South Bend Anti-Back-Lash reels for all around work in preference to others. From "Days of Real Sport."

THE CASTING ROD:

In successful casting the rod plays a very important part, as is learned very quickly by the angler who takes up the sport with the intention of getting all there is to be had in the way of pleasure, genuine thrills, invigorating excitement, and true health-giving recreation.

Therefore, extreme care should be exercised in selecting the type of rod which embodies those factors which will serve one best in his pursuit of angling pleasures.

You will find rods constructed of various materials, in many different lengths, weights and degrees of resiliency.

As mentioned under "The Art of Casting," the type of rod, its weight, whippiness and material from which it is constructed, will vary with the class of work that the caster wishes to do. For general work, however, the split

bamboo rod of a length about the same as the caster's height, will prove to be most satisfactory from the view points of action, ease of casting, accuracy and general adaptability to all around work, and in the long run prove to be the most serviceable rod.

A properly balanced bamboo rod supplies the correct resiliency or whip, which is so necessary to the easy, skillful, graceful cast, better than any other material yet used for making rods suitable for general work.

There are other advantages embodied in the Heddon type of rod which makes these rods most desirable, namely: the patented Locking Reel Band, the large diameter cork grip in the peculiar shape that permits the angler to grasp it more firmly, the short butt and long tip features, which insures greater resilient action so necessary to good casting, and the modified size of the guides-these are all characteristic features which make these rods, grade for grade, superior to ordinary bamboo rods.

If you want a rod that is easy to work; a rod that is rigid, responsive, alive; a rod that will supply you with power, poise and delicacy, with an action that is graceful and almost effortless in its work, then you want the Heddon type because it will fill the bill.

The South Bend Special Rod is manufactured by James Heddon's Sons and we are glad to recommend it as a rod built for service, long and dependable, without any frills or fancy trappings of any nature; a rod that will give you everything that can be had as far as good work is concerned, without the style and pretty decorations that usually go with more expensive creations.

These people feature this rod in three different lengths and in two different weights in each length. The one is designed for casting heavier lures such as minnows, frogs, pork rind, etc. This is the Standard type. The other, known as the "Special Light," is of lighter construction

and designed especially for use with lighter lures such as spinner hooks, Buck-tails, flies and all other light lures.

The beginner will make no mistake in selecting this type of rod because it is a rod that is built to stand the wear and tear and give real, genuine service; a rod that you can trust implicitly.-From "Days of Real Sport."

Description of the South Bend Anti-Back-Lash Reel:

The reel is of beautiful yet plain design, and possesses a simple elegance all its own. The working parts of the Anti-Back-Lash device are few and very simple. It is strong, well made and designed to withstand successfully the wear and tear of long and continuous bait casting. The frame and all its component parts are made of 8 per cent solid German Silver; very light, strong and rigid. Dimensions: Capacity, measured by standard 16 or 20 pound test silk line is 100 yards; Diameter of end plates 2 inches; length of spool 1 7-8 inches; diameter of spool ends 1 1-2 inches. Bearings: The spool and gear journals are of high grade tool steel, accurately turned, ground, lapped and burnished to a mirror-like surface and run in phosphor bronze. The end thrust is supported by adjustable jeweled "spool journal" caps of screw-off pattern with spring tension grip. Gearing: The gear consists of a special hunting tooth train, the gear of which is made of solid Tobin bronze and the pinion from special steel which produces a powerful, yet absolutely quiet, smooth, free-runnning reel. The gearing is quadruple multiplying. Crank and Click: crank is of pleasing, artistic design; correct in shape and accurately counterbalanced; the grip is white Ivoroid. The click consists of a pawl and rachet made of hardened tool steel; it is operated by a thumb button on the tail plate and actuated by a phosphor bronze spring.

The

Style No. 1131A, South Bend Anti-Back-Lash Reel. These reels may be had now at $10.00 each.

The Famous Bass-Oreno Bait:

The body of this bait is 3 1-2 inches long, weighs approximately 5-8 ounce. It is supplied in six standard high grade enamel finishes-guaranteed not to crack. (Style No. 973RH.) Bait here shown has a red head and white body.

South Bend Midget Surf-Oreno:

This bait is made of special light wood, the body is 2 3-4 inches long. It weighs approximately 1-2 ounce. Supplied in red head, white body, and in several other finishes. Style No. 962RH.

The body of this bait is 2 3-4 inches long, weighs approximately 1-2 ounce. Equipped with one belly and one

tail No. 1 treble hook. Supplied with red head, white body, as well as in other colors. Style No. 972RH.

Made of special light wood, body is 3 3-4 inches long. Supplied in many standard finishes of enamel. Style here shown has red head and white body. Style No. 963RH.

The South Bend Weedless Spinner Buck-Tail, a wonderful lure, absolutely weedless, of size and weight easy to cast. A remarkable game-fish getter than can be used in the thickest of weeds. Complete with the pork-rind it has an irresistible appearance in water. Furnished in red, white, natural or yellow. Style No. 565W.

South Bend Weedless Buck-tail Spoon, particularly suitable for casting in pursuit of those vicious fighting