small mouth bass in rivers or lakes. Also holds the record of landing some big muskies. Hook is 3-0 Sproat. Used with a pork-rind, it makes a very attractive lure. Furnished in red, white, natural or yellow. Style No. 1563AL.

South Bend Weedless Buck-tail Bass Spoon, a clean sportsmanlike bait of just the right size and weight for casting in the lily pads, docks, etc. With pork-rind attached it makes a very effective combination. Style No. 1545AL.

Single Hook Minnow. The demand for minnows equipped with single hooks, instead of trebles, has been

constantly increasing. This is probably due to a desire to get away from the multiplicity of hooks and brought about also, by the requirements of laws in certain States which limit the number of hooks that may be used by the angler. Cut here shown is Style No. 904W-SD. Several of the other baits these people put out are made with the single hooks, as here shown, in various finishes.

South Bend Flies are furnished tied on straight eye ringed Sproat hooks, not snelled, thus permitting attaching a spoon or spinner. Supplied in twelve colors, various sized hooks.

The step from boyhood fishing days to that perfection in angling science known as casting, is one that can be measured only in years. Generally it stretches over about a dozen. It may vary more or less but in the main the boy must have grown into a full, mature manhood, before he takes up casting and attempts to pit his prowess against such worthy foes as the Bass, the Muskie, the Trout and others of the gamy tribe.

With a free-running reel, a light silk line, a light. flexible rod and suitable lures, the lad who at one time was fully satisfied with the small fry finds that hooking a lively bass is an entirely different sensation and that he has encountered a foe worthy of all the prowess his advanced years have given him.

Just imagine a mighty black bass striking your lure at the end of a well-made line-imagine him going down through the cool, weedy depths, making the line fairly sing

in the way it cuts the water-imagine how this plunging, jerking, spirited fighter makes your frail-looking, slim, six-ounce rod bend to the danger point. Ah! no wonder you give away to him, fearing to attempt to hold by main force.

Splash, and he darts to the surface and in a seeming frenzy throws himself into the air a shining silvery, quivering mass, filled with fight and anger. . Splash! againand he dives down to the bottom; you feel the burn of the silk line as it slides through your almost trembling fingers. By now he has you sweating; you start to get up, you sit down, you are on the anxious seat every one of the seconds which seem minutes.

Now, what do you think? Is he equal to your skill, your presence of mind, your craftiness or are you equal to his cunning, his quickness, and his strength?

Then slowly, oh, so slowly, you lead him to the boat. Your hand slips into the water-you disdain to use a net or a gaff on a prize like this-and then

Swish! and he goes again-not conquered yet, you must let him have this final fling. Again you slowly bring him to the boat and then-your fingers slip down into his gills or jaws, you swing him into the boat. He is yours then.

That's casting for game fish-that's why men look forward to every holiday; why they steal away from their daily work as often as possible and use their Sundays as frequently as convenient for fishing trips.

That's why men leave luxurious homes and rough it -at a camp, put up with fares far inferior to what they get at home, leave nice soft beds and sleep even in a barn, rise at daybreak, when at home to rise at eight would be a hardship, row a boat mile after mile without tiring or complaining all these and a lot more trials of like nature will men stand—

And for why? We know of but one answer. It's for

the pleasure and satisfaction that is secured in fighting the gamy, battling king of the waters on his home ground in a good square way-that's the compensation.

There is another angle from which we may view this question-it's the health-building factor that goes with angling.

Of all sports, we can't think of a single one that provides the latitude for healthful recreation that can be had in the practice of angling. A man with a surplus of vigor and energy can work as hard as he likes and enjoy himself accordingly, while his anaemic brother can take the sport in lighter degrees, work slower and get suitable recreationboth equally benefited by the outdoor exercise obtained.

To be a caster, you must go out-of-doors. You must go where the air is pure, where there is plenty of sunlight, breezes, scenery, trees, shrubs, etc. You get close to nature, away from your daily environments; you live a different life, eat different food, breathe different air-every thing is different and your well-being is improved in consequence.

This probably accounts for the reason that many of us make fishing our hobby and, truly, it is a hobby with many individuals.

Nowadays, a hobby is a necessity with a business man --it provides a means which enables him to forget his business, to employ his mind outside of business hours and at the same time it is an excellent avenue of amusement.

Every red-blooded man should have a hobby. He owes it to himself, to his family and to his country-because it makes him a better, broader, wiser and more even-tempered man.

Now, what could be a more commendable hobby-one that is more enjoyable, more entertaining and more worthy the effort required to further it than that which brings you into the closest possible touch with nature; in touch with

her streams, her rivers, her lakes, her shrubs, trees, bushes and her acquatic peoples?

Think it over-what single sport offers a greater opportunity for personal action, recreation, pleasure, health and excitement; what other sport destroys as little and yet provides so much?

The originator of the buck-tail bait was an ardent fisherman. So ardent in fact, that his business never grew in proportion to the genuine merit which the baits possess. The inventor of the South Bend Anti-Back-Lash Reel still uses the grandmother's funeral excuse very frequently in order to go fishing.

The Origin of Artificial Minnows for Casting:

The legend has it that many years ago, after a lot of hard work with nothing to show for it, a disgusted and very much disgruntled fisherman sat in his boat wrestling with that old theorem, namely: "Why don't they bite?" After divers remarks about fish, fishing luck and everything connected with the fishing sport, he punctuated his final decision by throwing an empty cigarette box into the water with no little show of temper. As the box lit there was a slight riffle on the surface, then something happened—

It looked as if an unseen hand had reached out of the depths and punched the empty box a vigorous jab; it went into the air some four feet. The angler was astonished. He watched the colored box float away, suddenly something rose and lunged at it again. This time he saw it all. It was a big, black bass that had smashed up through the surface and hit the vari-colored box with such vigor. This gave him an idea, from which originated the use of artificial minnows as a bait for game fish.

This incident showed that a quest for food was not the only incentive that impelled game fish to bite; but the lust for play or fight was an inherent instinct in the fish, the