CEO-Speak: The Language of Corporate Leadership
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.
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2 Hyperbole and Delusion at Enron
3 Framing Andersen
Exploiting Web Sites
Claiming the Internet Kingdom
6 IBM and the Privileges of an Internet Soapbox
7 Constructing Jack Welch GEs Corporate Chieftain Incarnate
8 Disneys Narrative as Personality Prism
9 Nortels Remarkable Letter
Այլ խմբագրություններ - View all
accounting language Amernic Andersen annual report AOL Time Warner aolTimeWarner aolTimeWarner’s assets audience audit auditors balance sheet Berardino Canadian capital ceo discourse ceo letters ceo text ceo-speak close reading cn’s cognitive communication company’s consumers corporate Web sites costs create cultural customers Disney’s dumbo earnings effect employees Enron EnronOnline entity example fantasia financial accounting financial reporting financial statements framing gaap ge’s global growth hyperlinks ibm’s ideology important income Internet issues Jack Welch Lakoff leaders leadership letter to shareholders letter to stockholders ment metaphor Microsoft million nancial Nortel Networks operating pany paragraph Paul Tellier percent pinocchio privatization production profit public policy release revenues rhetorical rko Radio Pictures Roth Roth’s sentence September 28 share short subjects Skilling and Lay social stakeholders Tellier testimony tion Walt Disney Walt Disney Productions Welch words