CEO-Speak: The Language of Corporate LeadershipMcGill-Queen's Press - MQUP, 22 փտվ, 2006 թ. - 256 էջ CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication. |
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1 Why the Words of Business Leaders Matter | 3 |
2 Hyperbole and Delusion at Enron | 18 |
3 Framing Andersen | 28 |
Exploiting Web Sites | 39 |
Claiming the Internet Kingdom | 51 |
6 IBM and the Privileges of an Internet Soapbox | 65 |
7 Constructing Jack Welch GEs Corporate Chieftain Incarnate | 74 |
8 Disneys Narrative as Personality Prism | 87 |
9 Nortels Remarkable Letter | 101 |
10 Three Tenors in Perfect Harmony | 116 |
11 Creating North Americas Railroad | 124 |
12 Towards Greater Accountability for CEOSpeak | 137 |
APPENDICES | 145 |
Notes | 199 |
References | 223 |
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Common terms and phrases
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