Consumer Behaviour: Isabelle Szmigin, Maria Piacentini, Tatiana Levit

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Oxford University Press, Incorporated, 22 մրտ, 2019 թ. - 480 էջ
The perfect balance of research, theory, and real-life application.The perfect choice for Consumer Behaviour in Canada.a href="http://oxfordpresents.oupcanada.com/szmigince"Preview site - See sample chapters and more!/aDrawing on Canadian and international examples, this text examines what influences consumers and how seminal theories and cutting-edge research apply to marketing practice today. Featuring engaging case studies, an accessible writing style, and real-life examples, Consumer Behaviour is an idealintroduction to the field.

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Հեղինակի մասին (2019)

Isabelle Szmigin is a professor of marketing at the University of Birmingham.Maria Piacentini is a professor of consumer research at Lancaster University Management School at Lancaster University.Tatiana Levit is an assistant professor in the faculty of business administration at the University of Regina.

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