CEO-Speak: The Language of Corporate LeadershipMcGill-Queen's Press - MQUP, 22 փտվ, 2006 թ. - 256 էջ CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication. |
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Hyperbole and Delusion at Enron | |
Framing Andersen | |
Exploiting Web Sites | |
Claiming the Internet Kingdom | |
IBM and the Privileges of an Internet Soapbox | |
Three Tenors in Perfect Harmony | |
Creating North Americas Railroad | |
Towards Greater Accountability for CEOSpeak | |
APPENDICES | |
Skilling and Lays Last Letter to Shareholders of Enron | |
Remarks of Joseph F Berardino Managing PartnerCEO of Andersen to the us House of Representatives Committee on Financial Services 12 Decembe... | |
AOLTimeWarners Internet Policy Statement | |
General Electrics 1991 CEO Letter to Shareholders | |
Constructing Jack Welch GEs Corporate Chieftain Incarnate | |
Disneys Narrative as Personality Prism | |
Nortels Remarkable Letter | |
Letter to Stockholders 1940 Walt Disney Productions Annual | |
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Common terms and phrases
accounting language Amernic Andersen annual report AOL Time Warner AOLTimeWarner audience audit auditors balance sheet Berardino Canadian capital CEO discourse CEO letter CEO text CEO-speak close reading CN’s cognitive communication company’s construct consumers corporate Web sites costs Craig create cultural customers Disney’s DUMBO earnings economic effect employees Enron EnronOnline entity example FANTASIA financial accounting financial reporting financial statements framing GAAP GE’s global growth hyperlinks IBM’s ideology important income Internet investors issues Jack Welch Joseph Berardino Journal Keeping Track Lakoff leaders leadership letter to shareholders letter to stockholders metaphor Microsoft million Nortel Networks operating paragraph Paul Tellier percent PINOCCHIO portrayed powerful privatization production profit public policy release revenues rhetorical RKO Radio Pictures Roth Roth’s sentence September 28 share short subjects Skilling and Lay social stakeholders Tellier testimony Walt Disney Walt Disney Productions words