CEO-Speak: The Language of Corporate Leadership

Գրքի շապիկի երեսը
McGill-Queen's Press - MQUP, 22 փտվ, 2006 թ. - 256 էջ
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.
 

Բովանդակություն

Acknowledgments
Introduction
Why the Words of Business Leaders Matter
Hyperbole and Delusion at Enron
Framing Andersen
Exploiting Web Sites
Claiming the Internet Kingdom
IBM and the Privileges of an Internet Soapbox
Three Tenors in Perfect Harmony
Creating North Americas Railroad
Towards Greater Accountability for CEOSpeak
APPENDICES
Skilling and Lays Last Letter to Shareholders of Enron
Remarks of Joseph F Berardino Managing PartnerCEO of Andersen to the us House of Representatives Committee on Financial Services 12 Decembe...
AOLTimeWarners Internet Policy Statement
General Electrics 1991 CEO Letter to Shareholders

Constructing Jack Welch GEs Corporate Chieftain Incarnate
Disneys Narrative as Personality Prism
Nortels Remarkable Letter
Letter to Stockholders 1940 Walt Disney Productions Annual
Հեղինակային իրավունք

Այլ խմբագրություններ - View all

Common terms and phrases

Հեղինակի մասին (2006)

Joel Amernic is professor, Rotman School of Management, University of Toronto.

Russell Craig is professor, National Graduate School of Management, Australian National University.

Բիբլիոգրաֆիական տվյալներ