Sold American: Consumption and Citizenship, 1890-1945Univ of North Carolina Press, 2006 - 536 էջ At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key playe |
Բովանդակություն
Citizenship and Culture | 1 |
PART I ADVERTISERS | 21 |
PART II CONSUMERISTS | 133 |
PART III CITIZENS AND CULTURE | 219 |
Epilogue Price Check | 367 |
Notes | 377 |
Bibliography | 465 |
| 523 | |
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adver Advertising and Selling advertising’s April argued Arthur Kallet Available FIGU Barton BBDO benefits brand Broadcasting Bruce Barton buyers campaigns capitalism Chase and Schlink Chicago Christine Frederick citizens citizenship civic claimed Colston Warne commercial Company conflict consumer movement consumer’s consumerists Consumers Union consumption corporate cR’s CRGB critics Curtis Publishing Company December defined democracy economic economists enterprise everyday February fig figure File film find firm first Frederick freedom groups History ideas Image Not Available industry influence institutions interests january Kallet Kyrk labor Lears living Lynd Madison Avenue Magazine manufacturers Marchand marketplace mass Mitchell modern Money’s Worth national advertising November October organization Piggly Wiggly political profit purchasing Radio Research Schlink Science scientific September significant social society specific spending standards Stuart Chase sumers symbols testing Thorstein Veblen tion University Press Veblen vision Walter Thompson women World York