Mobile Marketing: Finding Your Customers No Matter Where They ArePearson Education, 25 փտվ, 2010 թ. - 360 էջ Mobile Marketing Finding Your Customers No Matter Where They Are
Use Mobile Marketing to Supercharge Brands, Sales, and Profits!
Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers...avoiding overly intrusive, counterproductive techniques...and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.
Topics include
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Բովանդակություն
Mobile Targeting and Tracking | |
Everything You Need to Know About the iPhone | |
Mobile Advertising | |
Mobile Promotions and LocationBased Marketing | |
MicroSites Mobile Affiliate Marketing and Web Directories | |
Integrating Mobile Marketing with On and Offline Marketing | |
Mobile ECommerce | |
Mobile Marketing Privacy Spam and Viruses | |
The International Mobile Marketing Landscape | |
Looking into the Future for Mobile | |
A Txtspk Definitions | |
B List of Vendors Products and Services | |
Glossary | |
Mobile Applications | |
Mobile Website Development 10 Mobile Search Engine Optimization | |
Index | |