Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Growth hacking is a highly accessible and practical method for growth that focuses on the customer--how to attain, retain, engage, and monetize them. It does for market share what the Lean Startup did for product development and business model generation for strategy. Written by it's pioneers, this book is a comprehensive tool kit that any company in any industry can use to grow their customer base and increase market share. It is for anyone looking to repalce wasteful spagehetti-on-the-wall marketing initatives and achieve more consistent, replicable, cost-effective, and data-driven results.